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We collect information about our customers via server logs, cookies, order forms and competitions. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The information collected in this way can be used to identify you unless you modify your browser settings. None of our cookies store any credit/debit card information nor password details.

The below explains the cookies we use and why.

Strictly Necessary

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.

Cookie Name & Purpose

ARPT: This is a technical session cookie set by our website to share the number of visitors we get on our site between web servers. This is so the site does not get overloaded and can perform at its optimum potential.

ASP.NET_SessionId: This cookie is a 'session cookie' and tells us that you are actively using our website.

sesID: This cookie is a duplication of the ASP.NET_SessionId, which is used for error recovery.

IsGooglePpcReferral: This cookie is used to avoid displaying google non-compliant content.

referrerCode: This cookie is used to store the MP referrer code (part of the customer loyalty scheme).

Bskldent: This is used to access what the user has already put in their basket in that session or a previous visit.

js: This cookie has either a 'true' or 'false' set, depending on if the user has javascript enabled or not. It is required for the correct operation of the site.

.ASPXAUTH: The ASPXAUTH cookie is used to determine if a user is authenticated.

Performance Cookies

These cookies collect information about how visitors use our website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works. By using our website, you agree that we can place these type of cookies on your device.

Cookie Name & Purpose

_utma, _utmb, _utmc, _utmz (Google analytics): These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited.

Click here for an overview of privacy at Google.To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

zanpid (Zanox): This cookie is used to track sales that have come in via an affiliate network link operated by our partner Zanox. It is not used to support the delivery of targeted marketing and advertising communications

traffic, :This cookie is used to track sales that have come in such that we can determine which orders relate to which traffic sources, in particular to determine eligibility of affiliates for any commission payments. It is not used to support the delivery of targeted marketing and advertising communications.

Functionality Cookies

These cookies allow our website to remember choices that you make (such as your user name, language, or the region you are in), and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. By using our website, you agree that we can place these type of cookies on your device.

Cookie Name & Purpose

CultureSelection: This cookie stores the user's active culture and re-directs the user to what it considers to be the appropriate local jurisdiction Myprotein website.

CustId:This cookie stores the user's ID. It is used in error recovery and for the optional 'Remember Me' functionality for returning users.

ki_u, ki_t, ki_r, ki_s (Kissmetrics): These cookies are used as a mechanism to avoid repeat surveying users when they return to the site for subsequent visits. One cookie is created for each survey. These surveys are facilitated by our third party partner Kissmetric.

Bn_u, Bn_ec, (Baynote):We place these cookies to enable us to provide a more personalised experience to a user by reference to the products that you view, select and/or ignore. This is facilitated by recommendation technology we licence from Baynote.

Targeting and Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are placed by advertising networks or affiliates with our permission. They remember that you have visited a website and that this information is shared with other organisations such as advertisers. By using our website, you agree that we can place these type of cookies on your device. If you would like to disable any of these cookies, please see the table below and the section below headed 'How to Restrict or Block Cookies' for further details.

Cookie Name & Purpose

dis, evt, tst, udc, udi, uic, uid (Criteo): These cookies are placed by Criteo and they provide you with personalised adverts when you visit other selected websites. This type of advertising is designed to provide you with a selection of products based on what you're viewing on this website. The adverts may highlight alternative styles and colours as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.

Please be assured that the data contained in the cookie used in these adverts is completely anonymous and doesn't contain any of your personal details.

For more information on the privacy policy of Criteo please visit their website at:


We would like to continue to display content that's relevant to you - however, you can choose to opt out of this type of advertising permanently by following the link above.

Please note though, that if you delete your cookies too, we'll no longer know that you've opted out, so the banners from Criteo will reappear when you visit other selected websites.

AWSESS, awpv9, aw3, AW, _aw_m_ (clickid) (Affiliate Window): These cookies are used to track sales that have come in via an affiliate network link operated by our partner Affiliate Window and also to support the delivery of targeted marketing and advertising communications. For further information about how Affiliate Window address data privacy, please follow the link:


_dw_p, _dw_a, fbsetting_[long string of numbers and letters] (Facebook): Facebook is a social networking website that has millions of users worldwide. You register and create a profile. You can add friends to your profile and exchange information with your friends. Facebook also allows people to start groups and fan pages as well as bookmarking other web pages

This website uses Facebook plug-ins to allow you to 'like' the page and products. 

These plug-ins store third party Facebook cookies on your machine which we do not have any control over. For further information about how Facebook address data privacy, please follow the link below:


How to Restrict or Block Cookies

If you wish to restrict or block the cookies which are set by our website, or indeed any other website, you can do this through your browser settings. The 'Help' function within your browser should tell you how. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

You may also wish to visit www.youronlinechoices.com/uk/your-ad-choices to learn more about the cookies on your device set by other companies, and opt out of them if you wish.

However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site.